Forbhreathnú
Cooladata is a behavioural analytics platform (acquired by Medallia in 2019) that provides event-based tracking, data warehousing, and business intelligence capabilities for analysing user journeys across web, mobile, and connected products. It collects detailed event data from client-side JavaScript tags and server-side integrations, storing it in a managed data warehouse for querying and visualisation. Cooladata is primarily deployed by mid-market technology and gaming companies seeking an integrated analytics and data warehouse solution. While less widely known than Google Analytics or Mixpanel, Cooladata's deep event capture and data warehousing approach means it can accumulate substantial volumes of behavioural data that require careful governance oversight.
Cumais Braite
- Signature count
- 2
- Detection methods
- network
Tionchar Feidhmíochta
Tionchar Feidhmíochta
- Iarratais in aghaidh an leathanaigh
- 2
Botúin Choitianta
- 1 Not assessing the breadth of data Cooladata collects - its event-based model can capture detailed behavioural sequences that, in aggregate, constitute personal data profiling
- 2 Deploying the tracking script without consent, assuming that lesser-known analytics platforms are lower risk than Google Analytics when the data collection may be equally intrusive
- 3 Failing to configure data retention policies in the Cooladata warehouse, allowing behavioural data to accumulate indefinitely
- 4 Not including Cooladata in the organisation's cookie audit and consent management because it is less recognisable than mainstream analytics tools
- 5 Overlooking the data export and integration features that may send personal data to additional third-party destinations without separate assessment
Breithnithe Comhlíontachta
Cooladata's JavaScript tag collects event-based behavioural data and transmits it to Cooladata's managed infrastructure. Under GDPR, this constitutes personal data processing requiring consent, particularly when events capture user interactions that can be linked to individual visitors. Cooladata is an Israeli company; Israel has an EU adequacy decision, which simplifies data transfer compliance for EU organisations, though some processing may also occur in the United States. Organisations should ensure Cooladata is included in their CMP configuration, configure appropriate data retention in the managed warehouse, and assess any integrations or data exports that may introduce additional transfer or processing considerations.
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