Most Regulated Organisations Cannot Explain Their Analytics
Marketing pixels, experimentation tools, and AI-generated code land in production daily. Most of it has never been reviewed by a DPO, an analytics lead, or anyone with accountability. We help regulated organisations get their tracking under control so analytics stays compliant, auditable, and trustworthy.
Methodology
What an Analytics Governance Diagnostic Reveals
In two to three weeks, we map your full measurement environment and show you exactly where oversight has drifted.
We catalogue every tag, script, pixel, and analytics event active across your websites and apps - including the ones nobody remembers adding.
A visual map showing how measurement data moves between your websites, tag managers, vendors, and reporting systems. Where does the data actually go?
We pinpoint where approvals, testing, ownership, or documentation have broken down - and who should own each gap.
A concise briefing for leadership: what the exposure is, what to fix first, and how long it will take.
Change pressure flows upward
The Measurement Governance Gap
Nobody sets out to lose control of their tracking. It happens gradually - a new agency adds pixels, an A/B testing tool gets bolted on, a developer uses Copilot to fire off some events. Before long, nobody can say with confidence what data is being collected or where it goes.
Most organisations cannot answer:
What tracking scripts are currently running across our websites?
Who approved those tracking changes - and when?
Does our analytics implementation actually comply with GDPR and our own internal policies?
Can we trust the numbers in our executive reporting?
The gap between what is being tracked and what has been authorised is where regulatory and reporting risk lives. It rarely closes on its own.
The Risk
What Ungoverned Analytics Creates
Regulatory Exposure
A Meta pixel firing on a loan application form. A GA4 event collecting financial intent data without a clear consent basis. These are not hypothetical - they are the findings that trigger DPC investigations.
Unreliable Analytics
Duplicate tags, misfired events, and conflicting configurations mean your GA4 and your finance team's figures will never agree. Someone is making decisions on data that is wrong.
Corrupted Reporting
Your board sees conversion numbers built on ungoverned data sources. Off by 20 or 30 percent because of double-counting is not unusual. The problem is nobody knows.
Wasted Media Budget
Attribution models running on incomplete or inaccurate data will point your media spend in the wrong direction. The error compounds every quarter.
Unauthorised AI-Introduced Tracking
Copilot and similar tools ship tracking changes into production in minutes. Your approval process was built for a world where that took days. The gap is real.
Services
How We Work
Four ways to engage, from a no-charge conversation to a standing monthly partnership.
No-charge - A 30-minute senior conversation about governance exposure in your sector and whether a diagnostic is justified. No commitment, no sales pitch.
From EUR 20,000 - 2-3 weeks - We identify governance and compliance risks across your analytics and marketing tracking. You get a full tracking inventory, data flow map, compliance risk assessment, and a prioritised remediation roadmap.
Programme engagement - 8-12 weeks - We design and build a full analytics governance model: tracking standards, approval workflows, testing processes, audit documentation, and executive reporting. Investment scoped to your organisation's complexity.
Monthly advisory - Ongoing oversight and executive advisory. We run quarterly governance reviews, monitor analytics changes, flag compliance risks, and report to leadership. Scoped to your change volume and operating complexity.
Sectors
Built for Regulated Sectors
We work with organisations that have complex tracking estates, significant digital marketing spend, and regulatory or data protection teams asking hard questions.
Insurance
Multi-brand digital estates where quote journey tracking spans broker and direct channels - and where the Central Bank expects you to demonstrate control.
Fintech and Digital Banking
High-velocity product teams shipping features weekly under financial regulation. When a new event fires in your onboarding flow, who checks the consent basis?
Energy Utilities
Regulated energy providers managing prepay meter data flows and customer acquisition tracking across multiple brands. CRU compliance adds another layer.
Travel Platforms
Cross-border platforms with booking funnels in multiple jurisdictions, dynamic pricing attribution, and consent requirements that change at every border.
Close the Measurement Governance Gap
Find out where you stand. Our diagnostic identifies compliance and reporting risks in 2-3 weeks.