Forbhreathnú
Experience optimisation platform owned by Mastercard. Provides A/B testing, personalisation, and product recommendations using machine learning. Collects user behaviour to deliver individualised content and product experiences.
Cumais Braite
- Signature count
- 2
- Detection methods
- pagenetwork
Tionchar Feidhmíochta
Tionchar Feidhmíochta
- Iarratais in aghaidh an leathanaigh
- 1
Botúin Choitianta
- 1 Running personalisation experiments that use personal data without obtaining appropriate consent
- 2 Not distinguishing between functional A/B tests and personalisation that profiles individual users
- 3 Failing to update the data processing agreement after the Mastercard acquisition changed the corporate entity
Breithnithe Comhlíontachta
Collects browsing behaviour, interaction data, and user preferences for personalisation and A/B testing. Personalisation features may process personal data including browsing history and purchase patterns. Consent is typically required for personalisation that goes beyond basic site functionality. Now owned by Mastercard — verify data processing arrangements reflect the current corporate structure.
Seirbhísí Gaolmhara
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2 sínithe braite
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