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Tag Management High complexity

Google Tag Manager

le Google

Socraíonn fianáin
Níl
Seolann PII
Níl
Rianú trassuímh
Níl
Toiliú riachtanach
Not required

Forbhreathnú

Tag management system for deploying and managing tracking tags without code changes. Operates as a JavaScript container loading tags, triggers, and variables based on configurable rules. Does not collect personal data itself, but orchestrates tags that do - making container governance critical. Supports web and server-side (sGTM) containers.

Cumais Braite

Signature count
1
Detection methods
network

Consent Mode v2

Consent Mode v2

Riachtanais chomhartha Google Consent Mode v2 don chlib seo.

analytics_storage not required
ad_storage not required
ad_user_data not required
ad_personalization not required

Tionchar Feidhmíochta

Tionchar Feidhmíochta

Méid scripte
85 KB
Iarratais in aghaidh an leathanaigh
1

Botúin Choitianta

  • 1 Granting publish access to users who don't understand consent - one misconfigured tag creates regulatory risk
  • 2 Deploying tags without consent settings, so they fire regardless of CMP status
  • 3 Never auditing the live published container - may contain tags added by others
  • 4 No version history or change notes, making audit trail impossible
  • 5 Allowing custom HTML tags that inject arbitrary JavaScript, bypassing built-in consent checks

Breithnithe Comhlíontachta

GTM is a delivery mechanism, not a data collector. The container script may load without consent in its default state.

Tag governance: Every tag within the container must be gated behind appropriate consent categories. Consent Mode supports both built-in checks (Google tags) and custom signals (third-party tags).

Governance policy: Implement restricted publish access, mandatory consent configuration for new tags, regular container audits against an approved inventory, and documented change management.

Server-side GTM: Routes requests through a first-party endpoint, improving data governance - but does not eliminate consent requirements.

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