Forbhreathnú
Conversational marketing platform for B2B pipeline generation. Provides live chat, AI chatbots, and account-based visitor identification using Salesforce integration. Identifies website visitors and routes them to sales representatives.
Cumais Braite
- Signature count
- 2
- Detection methods
- network
Tionchar Feidhmíochta
Tionchar Feidhmíochta
- Iarratais in aghaidh an leathanaigh
- 2
Botúin Choitianta
- 1 Enabling visitor identification and profiling before obtaining consent, treating it as a basic chat widget
- 2 Not disclosing that the chat tool also identifies visitors using CRM and reverse-IP data
- 3 Storing chat transcripts with personal data without defining appropriate retention periods
Breithnithe Comhlíontachta
Identifies B2B website visitors using Salesforce CRM data and IP-based account matching. The chat widget collects conversation data and browsing behaviour. Consent approach depends on implementation — account identification involves personal data processing. The chat function may be considered functional, but visitor identification and profiling requires a lawful basis.
Seirbhísí Gaolmhara
Drift
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Intercom
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Intercom is a customer messaging and engagement platform that provides live chat, chatbots, product tours, and targeted in-app messages. Its JavaScript snippet loads a messenger widget on the website and collects visitor behaviour data including page views, session duration, and custom events, which are used to trigger automated messages and segment users. Intercom is widely deployed on SaaS products, fintech platforms, and customer-facing portals where real-time support is valued. From a governance perspective, Intercom occupies a complex position because it straddles customer support (which may be essential) and marketing automation (which requires consent), and the same tag often serves both purposes simultaneously.
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Zendesk
Med Zendesk
Customer service and support platform. The Zendesk Web Widget provides live chat, help centre search, and support ticket creation. Embeds a persistent widget that collects visitor information and conversation data.
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