Privacy Policy

Last updated: 19 August 2026

Who we are

Obscurity Ltd ("we", "us", "our") is an analytics governance consultancy registered in Ireland (Company Registration No. 622475). We are the controller for personal data processed through obscurity.ie. For any privacy query, or to exercise any of the rights below, contact privacy@obscurity.ie.

What this website collects

This website loads Google Tag Manager, which manages analytics and advertising tags. Those tags are gated behind a consent banner: if you do not consent, no analytics or advertising tags run and no analytics or advertising cookies are set. If you contact us by email, we process your name, email address, and the content of your message in order to respond.

Cookies and consent

Consent is managed by a consent banner we host ourselves - no third-party consent provider is involved. The banner controls four categories:

• Strictly necessary - required for the site to function, including the first-party cookie (cc_cookie) that stores your consent choice and a random consent identifier. Always active; set without consent as permitted under the ePrivacy Directive.
• Analytics - Google Analytics 4 (GA4), used to understand aggregate site usage. GA4 applies IP anonymisation, so no raw IP addresses are stored.
• Advertising - Google Ads, used to measure and improve our marketing.
• Functional - optional functionality and personalisation preferences.

The analytics, advertising, and functional categories are off by default. Google Tag Manager loads with every Google Consent Mode v2 signal denied, and tags in those categories run only after you grant the matching category through the banner. When you make or change a consent choice, we keep a record of the decision - the categories granted or refused, the time, and the random consent identifier - so that we can demonstrate how consent was collected.

You can change or withdraw consent at any time by reopening thecookie preferences. Withdrawing consent stops the affected tags from running from that point on; it does not retroactively delete data already collected, though you can ask us to arrange that (see your rights below).

Legal bases

We rely on your consent (Article 6(1)(a) GDPR) for the analytics, advertising, and functional cookie categories. We rely on our legitimate interest (Article 6(1)(f) GDPR) in responding to correspondence when handling email enquiries.

Recipients and transfers

Data collected through Google Tag Manager, GA4, and Google Ads is processed by Google (Google Ireland Ltd for users in the EEA). GA4 data is processed by Google LLC, which is certified under the EU-US Data Privacy Framework. We acknowledge that transfer mechanisms may change and will review this policy accordingly. Email enquiries are handled through Google Workspace.

Retention

The consent cookie persists for six months. GA4 event data is retained for 2 months and GA4 user data for 14 months. Enquiry emails are kept for as long as needed to handle the enquiry and any follow-up.

Your rights

Under the GDPR, you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate personal data
• Request erasure of your personal data
• Restrict or object to processing of your personal data
• Data portability
• Withdraw consent at any time, without affecting the lawfulness of processing carried out before withdrawal

To exercise any of these rights, contactprivacy@obscurity.ie. You also have the right to lodge a complaint with the Data Protection Commission (Ireland).

Changes to this policy

We may update this policy as the site's tooling changes. The "Last updated" date at the top of this page reflects the most recent revision.