Visão Geral
Product analytics and customer data platform. Tracks user behaviour events, builds behavioural cohorts, and provides funnel, retention, and journey analysis. Used by product teams for feature adoption analysis, experimentation, and data governance.
Capacidades de Detecção
- Signature count
- 1
- Detection methods
- network
Impacto no Desempenho
Impacto no Desempenho
- Tamanho do script
- 35 KB
- Requisições por página
- 1
Erros Comuns
- 1 Not selecting EU data residency when processing EU user data, resulting in US data processing by default
- 2 Sending personal identifiers (email, name) as user properties when anonymous tracking would suffice
- 3 Syncing Amplitude cohorts to advertising platforms without verifying advertising consent status
Considerações de Conformidade
Collects user events, device data, and session information. Amplitude offers EU data residency (AWS Frankfurt). The SDK can operate in anonymous mode without user identification. Analytics consent is required for behavioural tracking. When used as a CDP with audience syncing to advertising platforms, advertising consent may also be required for those downstream uses.
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