Visão Geral
Conversational marketing platform (now part of Salesloft) providing live chat, chatbots, and meeting scheduling. Embeds a chat widget that collects visitor data and enables real-time engagement with sales teams.
Capacidades de Detecção
- Signature count
- 2
- Detection methods
- network
Impacto no Desempenho
Impacto no Desempenho
- Tamanho do script
- 200 KB
- Requisições por página
- 2
Erros Comuns
- 1 Loading the Drift widget with behavioural tracking enabled before obtaining consent
- 2 Not disclosing automated chatbot processing and data collection in the privacy notice
- 3 Storing conversation transcripts containing personal data without defining retention periods
Considerações de Conformidade
Embeds a persistent chat widget that collects visitor identity, browsing behaviour, and conversation history. The widget itself loads JavaScript and may set cookies before user interaction. Consent approach depends on implementation — if the chat widget tracks behaviour before initiation, analytics or functional consent is required.
Serviços Relacionados
Intercom
High Intercom
Intercom is a customer messaging and engagement platform that provides live chat, chatbots, product tours, and targeted in-app messages. Its JavaScript snippet loads a messenger widget on the website and collects visitor behaviour data including page views, session duration, and custom events, which are used to trigger automated messages and segment users. Intercom is widely deployed on SaaS products, fintech platforms, and customer-facing portals where real-time support is valued. From a governance perspective, Intercom occupies a complex position because it straddles customer support (which may be essential) and marketing automation (which requires consent), and the same tag often serves both purposes simultaneously.
2 assinaturas de detecção
Qualified
Med Qualified
Conversational marketing platform for B2B pipeline generation. Provides live chat, AI chatbots, and account-based visitor identification using Salesforce integration. Identifies website visitors and routes them to sales representatives.
2 assinaturas de detecção
Zendesk
Med Zendesk
Customer service and support platform. The Zendesk Web Widget provides live chat, help centre search, and support ticket creation. Embeds a persistent widget that collects visitor information and conversation data.
2 assinaturas de detecção
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