Visão Geral
Google's advertising platform. Its website tags - conversion tracking, remarketing, and Enhanced Conversions - measure ad performance, build audiences, and optimise bids. Typically deployed via GTM or gtag.js with deep GA4 integration for cross-platform attribution.
Capacidades de Detecção
- Signature count
- 4
- Detection methods
- network
Consent Mode v2
Consent Mode v2
Requisitos de sinal do Google Consent Mode v2 para esta tag.
analytics_storage not usedad_storage requiredad_user_data requiredad_personalization requiredImpacto no Desempenho
Impacto no Desempenho
- Tamanho do script
- 35 KB
- Requisições por página
- 4
Erros Comuns
- 1 Deploying the remarketing tag without consent - sets third-party cookies and enables cross-site tracking before opt-in
- 2 Enabling Enhanced Conversions without updating the privacy notice - hashed PII transmission is additional processing
- 3 Not configuring Consent Mode v2, preventing cookieless conversion modelling when consent is denied
- 4 Using the same conversion action across domains without understanding that cross-domain attribution shares user identifiers
- 5 Setting inappropriate conversion windows and attribution models, inflating conversion counts
Considerações de Conformidade
Sets first-party and third-party cookies (_gcl_au, _gcl_aw, IDE) and transmits conversion and remarketing data to Google servers.
Consent: Explicit consent typically required under GDPR/ePrivacy before firing on EU/UK sites. Remarketing constitutes cross-site tracking - categorise under advertising consent in your CMP.
Enhanced Conversions: Sends hashed first-party data (email, phone) to Google. Requires disclosure in your privacy notice and may need additional consent depending on legal basis.
International transfers: Covered by EU-US Data Privacy Framework - verify your Google entity's DPF self-certification status.
Consent Mode v2: Allows cookieless conversion modelling when consent is denied, but pings may still constitute personal data processing in some jurisdictions.
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