Visão Geral
Content discovery and native advertising platform. Serves content recommendations on publisher sites and tracks conversions for advertisers. Places pixels to build audience segments and measure content engagement.
Capacidades de Detecção
- Signature count
- 2
- Detection methods
- network
Impacto no Desempenho
Impacto no Desempenho
- Requisições por página
- 2
Erros Comuns
- 1 Firing Outbrain pixels without advertising consent, particularly on conversion/thank-you pages
- 2 Not disclosing native advertising content recommendations as advertising in the privacy notice
- 3 Allowing the Outbrain widget to load on article pages before advertising consent is obtained
Considerações de Conformidade
Sets cookies and fires pixels for content recommendation tracking and conversion attribution. Advertising consent is required as Outbrain builds cross-site interest profiles for content targeting. Ensure the privacy notice discloses native advertising tracking as distinct from editorial content.
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