Visão Geral
B2B marketing automation platform owned by Salesforce (now Salesforce Marketing Cloud Account Engagement). Tracks website visitor behaviour, manages lead scoring, and automates marketing campaigns. Integrates deeply with Salesforce CRM.
Capacidades de Detecção
- Signature count
- 2
- Detection methods
- network
Impacto no Desempenho
Impacto no Desempenho
- Requisições por página
- 2
Erros Comuns
- 1 Loading the Pardot tracking code before marketing consent, which sets tracking cookies immediately
- 2 Not verifying that the Salesforce DPA explicitly covers Pardot/Marketing Cloud Account Engagement data processing
- 3 Failing to configure the pi_opt_in cookie to respect CMP consent decisions
Considerações de Conformidade
Sets first-party cookies (visitor_id, pi_opt_in) to track website visitors and link browsing behaviour to Salesforce CRM records. Marketing consent is required for the tracking and lead scoring functionality. Data is processed on Salesforce infrastructure — verify the Salesforce DPA covers Pardot processing.
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