Forbhreathnú
Mobile measurement and attribution platform owned by AppLovin. Tracks app installs, in-app events, and marketing campaign performance across mobile advertising networks. Used for mobile attribution, fraud prevention, and campaign optimisation.
Cumais Braite
- Signature count
- 3
- Detection methods
- network
Tionchar Feidhmíochta
Tionchar Feidhmíochta
- Iarratais in aghaidh an leathanaigh
- 3
Botúin Choitianta
- 1 Not requesting ATT permission on iOS before collecting IDFA, leading to zero attribution data
- 2 Failing to configure IP anonymisation for EU users when required by the DPA
- 3 Sending raw user-level data to advertising networks without consent for cross-network attribution
Breithnithe Comhlíontachta
Processes device identifiers (IDFA/GAID), IP addresses, and attribution data. Subject to Apple ATT framework requirements on iOS — must request tracking permission via the ATT prompt. EU processing requires consent for advertising measurement under ePrivacy.
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