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Appsflyer

le Appsflyer

Socraíonn fianáin
Níl
Seolann PII
Níl
Rianú trassuímh
Níl
Toiliú riachtanach
Advertising / Marketing
Meicníocht aistrithe
Standard Contractual Clauses

Forbhreathnú

Mobile attribution and marketing analytics platform. Measures app installs, in-app events, and marketing ROI across advertising networks. Provides fraud detection, deep linking, and audience segmentation for mobile marketers.

Cumais Braite

Signature count
3
Detection methods
network

Tionchar Feidhmíochta

Tionchar Feidhmíochta

Iarratais in aghaidh an leathanaigh
3

Botúin Choitianta

  • 1 Not implementing ATT consent flow before SDK initialisation on iOS
  • 2 Sharing raw install data with advertising networks without verifying consent status
  • 3 Failing to configure data residency for EU when required by organisational policy

Breithnithe Comhlíontachta

Processes device identifiers, IP addresses, and attribution data. Subject to Apple ATT requirements on iOS. AppsFlyer offers data residency options and operates as a data processor. EU customers should verify data processing location and configure IP anonymisation where required.

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6sense

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Adjust

Advertising

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Mobile measurement and attribution platform owned by AppLovin. Tracks app installs, in-app events, and marketing campaign performance across mobile advertising networks. Used for mobile attribution, fraud prevention, and campaign optimisation.

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Amazon Ads

Advertising

High Amazon Ads

Amazon Ads (formerly Amazon Advertising) provides a JavaScript pixel and conversion tracking tag that measures user actions on advertiser websites and sends data back to Amazon's demand-side platform (DSP) and sponsored ads ecosystem. The Amazon ad tag enables conversion attribution, audience building, and retargeting across Amazon's owned properties and its extensive third-party publisher network. Amazon's advertising business has grown rapidly to become the third-largest digital advertising platform globally behind Google and Meta. The Amazon Ads pixel is increasingly found on e-commerce, retail, and consumer goods websites, and its integration with Amazon's vast consumer data ecosystem raises significant governance considerations for regulated organisations.

1 síniú braite

AppNexus

Advertising

High AppNexus

Programmatic advertising platform now operating as Microsoft's Xandr. Provides real-time bidding, audience targeting, and ad serving across display, video, and native formats. Xandr was acquired by Microsoft in 2022.

1 síniú braite

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