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Advertising High complexity

Impact

le Impact

Socraíonn fianáin
Seolann PII
Níl
Rianú trassuímh
Toiliú riachtanach
Advertising / Marketing
Meicníocht aistrithe
Standard Contractual Clauses
Fianáin
IRClickIdir_XXXXX

Forbhreathnú

Partnership and affiliate marketing platform. Tracks referrals, conversions, and commissions across affiliate, influencer, and partnership channels. Provides attribution and payment management for partner programmes.

Cumais Braite

Signature count
2
Detection methods
network

Tionchar Feidhmíochta

Tionchar Feidhmíochta

Iarratais in aghaidh an leathanaigh
2

Botúin Choitianta

  • 1 Firing Impact conversion tags without advertising consent on order confirmation pages
  • 2 Transmitting detailed customer data beyond what is needed for partner attribution
  • 3 Not disclosing affiliate/partnership tracking as a separate purpose in the privacy notice

Breithnithe Comhlíontachta

Sets cookies and fires conversion pixels to attribute sales and leads to partner referrals. Advertising consent is required as partner tracking involves cross-site user identification. Only share necessary conversion data — avoid transmitting full order details when order value suffices.

Seirbhísí Gaolmhara

6sense

Advertising

High 6sense

Account-based marketing platform that identifies anonymous B2B website visitors and matches them to company accounts using reverse-IP lookup and intent data. Used for ABM targeting, lead scoring, and sales intelligence.

2 sínithe braite

Adjust

Advertising

High Adjust

Mobile measurement and attribution platform owned by AppLovin. Tracks app installs, in-app events, and marketing campaign performance across mobile advertising networks. Used for mobile attribution, fraud prevention, and campaign optimisation.

3 sínithe braite

Amazon Ads

Advertising

High Amazon Ads

Amazon Ads (formerly Amazon Advertising) provides a JavaScript pixel and conversion tracking tag that measures user actions on advertiser websites and sends data back to Amazon's demand-side platform (DSP) and sponsored ads ecosystem. The Amazon ad tag enables conversion attribution, audience building, and retargeting across Amazon's owned properties and its extensive third-party publisher network. Amazon's advertising business has grown rapidly to become the third-largest digital advertising platform globally behind Google and Meta. The Amazon Ads pixel is increasingly found on e-commerce, retail, and consumer goods websites, and its integration with Amazon's vast consumer data ecosystem raises significant governance considerations for regulated organisations.

1 síniú braite

AppNexus

Advertising

High AppNexus

Programmatic advertising platform now operating as Microsoft's Xandr. Provides real-time bidding, audience targeting, and ad serving across display, video, and native formats. Xandr was acquired by Microsoft in 2022.

1 síniú braite

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