Visão Geral

Adobe Audience Manager (AAM) is a data management platform that builds audience profiles by collecting and segmenting visitor data across sites. It uses demdex.net domains for data collection, visitor ID synchronisation, and audience segment delivery. AAM enables cross-site tracking and feeds audience data to advertising platforms.

Capacidades de Detecção

Signature count: 1
Detection methods: network

Impacto no Desempenho

Requisições por página: 3

Erros Comuns

1 Failing to recognise demdex.net as Adobe infrastructure - partner-specific subdomains (e.g. telecomitalia.demdex.net) obscure the connection to Adobe
2 Not including Audience Manager in the cookie declaration because it fires via server-side integration with Adobe Analytics or Adobe Target
3 Treating Audience Manager as analytics when it is primarily used for cross-site audience segmentation and ad targeting, requiring advertising consent
4 Not blocking demdex.net in the CMP because Adobe Analytics is allowed, without realising that the Audience Manager integration adds cross-site tracking capabilities

Considerações de Conformidade

Adobe Audience Manager uses demdex.net (a legacy Demdex Inc. domain acquired by Adobe in 2011) for all data collection and ID synchronisation.

Cross-site tracking: AAM's core function is building cross-site audience profiles. The demdex cookie enables visitor recognition across all sites using Adobe's ecosystem. This is advertising-category processing requiring explicit consent.

Server-side integrations: AAM often fires via server-side calls from Adobe Analytics or Adobe Target, making it invisible in client-side tag audits unless network requests to demdex.net are inspected.

International transfers: Adobe is certified under the EU-US Data Privacy Framework. Verify Adobe's current self-certification status.

CMP configuration: Categorise under advertising consent. Block all demdex.net requests until consent is granted. Note that blocking Adobe Analytics alone may not prevent AAM data collection if server-side forwarding is configured.

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