Google Signals — Diretório de Tags

Visão Geral

Google Analytics feature that enables cross-device reporting and remarketing by linking analytics data with signed-in Google user data. Activates audience building and demographic reporting within Google Analytics.

Capacidades de Detecção

Signature count: 1
Detection methods: network

Consent Mode v2

Requisitos de sinal do Google Consent Mode v2 para esta tag.

analytics_storage required

ad_storage not used

ad_user_data not used

ad_personalization required

Impacto no Desempenho

Requisições por página: 1

Erros Comuns

1 Enabling Google Signals with only analytics consent, when advertising consent is required for remarketing
2 Not disclosing cross-device tracking via Google Signals in the privacy notice
3 Enabling Signals by default in GA4 without understanding the consent implications

Considerações de Conformidade

When enabled, Google Signals links analytics data to Google account data for signed-in users, enabling cross-device reporting and remarketing audiences. This significantly increases the compliance burden as it enables user-level identification and advertising use of analytics data. Requires advertising consent — not just analytics consent.

Serviços Relacionados

Amplitude

Analytics

Med Amplitude

Product analytics and customer data platform. Tracks user behaviour events, builds behavioural cohorts, and provides funnel, retention, and journey analysis. Used by product teams for feature adoption analysis, experimentation, and data governance.

1 assinatura de detecção

Azure Application Insights

Analytics

High Azure Application Insights

Azure Application Insights is a performance monitoring and diagnostics service within Microsoft Azure Monitor that provides real user monitoring (RUM), application performance management (APM), and error tracking for web applications. Its JavaScript SDK collects browser-side telemetry including page load times, dependency call performance, unhandled exceptions, and user session data. Application Insights is widely deployed by enterprise organisations that use the Microsoft Azure cloud platform, particularly in financial services, healthcare, and public sector contexts. While primarily a development and operations tool, its client-side SDK collects data from end-user browsers that may constitute personal data under GDPR, placing it in scope for governance review.

3 assinaturas de detecção

Cloudflare Analytics

Analytics

Med Cloudflare Analytics

Privacy-focused web analytics from Cloudflare that measures page views and visitors without using client-side cookies or collecting personal data. Built into the Cloudflare network infrastructure, providing basic traffic metrics.

2 assinaturas de detecção

Contentsquare

Analytics

High Contentsquare

Contentsquare is a digital experience analytics platform that captures detailed user interaction data including clicks, scrolls, hovers, and session replays to provide insights into how visitors navigate websites and mobile apps. The platform uses zone-based heatmaps, journey analysis, and frustration scoring to identify UX issues and conversion bottlenecks. Following its acquisition of Hotjar in 2021, Contentsquare operates across both enterprise and SMB segments. Contentsquare's deep interaction capture makes it one of the most data-intensive analytics tags commonly deployed on regulated websites, and its ability to record detailed session behaviour requires careful governance to prevent inadvertent capture of sensitive personal data.

1 assinatura de detecção

Precisa de ajuda para governar Google Signals?

Nosso diagnóstico de governança identifica lacunas de conformidade em todo o seu conjunto de tags.

Inicie seu Diagnóstico de Governança