Analytics Governance Diagnostic

A focused, two-to-three-week engagement. We show you what tracking exists, where oversight has drifted, and what needs to change to make your measurement audit-ready.

Duration: 2-3 weeks Investment: From EUR 20,000

Who it is for

Heads of Digital, Analytics, Marketing, or Data Protection who need an honest picture of their current tracking environment - not a vendor assessment, but an independent view.

AI coding assistants are shipping tracking changes into production in minutes. Your GTM container may already contain events that no one on your team authored or reviewed. The diagnostic looks specifically at how these changes are entering your measurement environment and whether your current controls can catch them.

Deliverables

What You Receive

Full tracking inventory

We catalogue every tag, pixel, and data collection point across your websites and apps. The ones you know about and the ones you do not.

Data flow mapping

We map how data moves from collection through processing to downstream destinations and third parties. You see the full picture.

Compliance risk assessment

We identify regulatory exposure across consent, data residency, retention, and lawful basis - the specifics, not just a traffic-light matrix.

Governance gap analysis

We assess your approval workflows, ownership structures, testing practices, and documentation against what the framework actually requires. Gaps are named, not euphemised.

Prioritised remediation roadmap

A sequenced action plan ranked by regulatory risk and business impact. We tell you what to fix first and why.

The Analytics Governance Control Model

The diagnostic evaluates your organisation across all five layers of the control model - from the AI-driven changes entering your measurement environment to the executive oversight governing it.

How It Works

Kick-off

We align with your sponsor on scope and priorities to ensure the diagnostic addresses your most pressing concerns.

Evidence collection

We gather evidence across websites, apps, tag managers, documentation, and key stakeholder interviews.

Tracking inventory

We capture a full measurement inventory, including the unexpected items that have accumulated without anyone noticing.

Policy and process review

We review approvals, testing, ownership, and reporting confidence. How mature are your current practices - and where are the gaps?

Executive readout

We present findings, risk themes, and a sequenced remediation plan with clear ownership. Findings are direct. There are no softened conclusions.

Start with a diagnostic to see where your analytics governance stands.

Request a Diagnostic