Overview
Mobile attribution and marketing analytics platform. Measures app installs, in-app events, and marketing ROI across advertising networks. Provides fraud detection, deep linking, and audience segmentation for mobile marketers.
Detection Capabilities
- Signature count
- 3
- Detection methods
- network
Performance Impact
Performance Impact
- Requests per page
- 3
Common Mistakes
- 1 Not implementing ATT consent flow before SDK initialisation on iOS
- 2 Sharing raw install data with advertising networks without verifying consent status
- 3 Failing to configure data residency for EU when required by organisational policy
Compliance Considerations
Processes device identifiers, IP addresses, and attribution data. Subject to Apple ATT requirements on iOS. AppsFlyer offers data residency options and operates as a data processor. EU customers should verify data processing location and configure IP anonymisation where required.
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