Forbhreathnú
Marketing automation platform owned by Adobe. Provides lead management, email marketing, campaign tracking, and behavioural scoring. The Munchkin tracking script monitors website visitor behaviour and links it to Marketo lead records.
Cumais Braite
- Signature count
- 2
- Detection methods
- network
Tionchar Feidhmíochta
Tionchar Feidhmíochta
- Iarratais in aghaidh an leathanaigh
- 2
Botúin Choitianta
- 1 Loading the Munchkin tracking script before marketing consent, which begins tracking immediately
- 2 Not verifying that Adobe's DPA covers Marketo data processing separately from other Adobe products
- 3 Failing to configure cookie consent for the _mkto_trk cookie specifically in the CMP
Breithnithe Comhlíontachta
The Munchkin JavaScript tracking code sets first-party cookies (_mkto_trk) and monitors page views, link clicks, and form submissions. Links anonymous browsing behaviour to identified leads when forms are submitted. Marketing consent is required for the tracking and profiling functionality. Data is processed in the US — verify Adobe's data processing agreement covers Marketo.
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