Overview
Inbound marketing, sales, and CRM platform. The tracking code monitors page views, form submissions, and user engagement to power marketing automation, lead scoring, and contact management within the HubSpot CRM.
Detection Capabilities
- Signature count
- 2
- Detection methods
- pagenetwork
Performance Impact
Performance Impact
- Script size
- 55 KB
- Requests per page
- 1
Common Mistakes
- 1 Loading the HubSpot tracking code before consent, which immediately sets tracking cookies
- 2 Not enabling EU data residency for organisations processing EU personal data
- 3 Conflating form submission consent with consent for the broader behavioural tracking and profiling
Compliance Considerations
Sets first-party cookies (__hstc, hubspotutk, __hssc, __hssrc) to track visitors across sessions and identify returning contacts. The tracking script monitors page views and links them to CRM contact records when forms are submitted. Marketing consent is required for the tracking and identification functionality. HubSpot offers EU data residency (AWS Frankfurt).
Related Services
Braze
Med Braze
Customer engagement platform for cross-channel messaging including push notifications, email, in-app messages, and SMS. Collects user behaviour data to power personalised marketing campaigns and customer journey orchestration.
2 detection signatures
Kit
Med Kit
Email marketing platform designed for creators and small businesses (rebranded from ConvertKit to Kit in October 2024). Provides email automation, landing pages, and subscriber management. Embeds forms and tracking scripts to capture leads and measure email campaign performance.
2 detection signatures
Klaviyo
Med Klaviyo
Email and SMS marketing platform for ecommerce. Collects customer behaviour data, purchase history, and browsing activity to power personalised marketing automation, segmentation, and campaign targeting.
2 detection signatures
Marketo
Med Marketo
Marketing automation platform owned by Adobe. Provides lead management, email marketing, campaign tracking, and behavioural scoring. The Munchkin tracking script monitors website visitor behaviour and links it to Marketo lead records.
2 detection signatures
Need help governing Hubspot?
Our governance diagnostic identifies compliance gaps across your entire tag estate.
Start your Governance Diagnostic