Overview
Privacy management and consent platform. Provides cookie consent banners, privacy assessments, data inventory, and regulatory compliance tools. Supports GDPR, CCPA, and other privacy regulations. Formerly TRUSTe.
Detection Capabilities
- Signature count
- 3
- Detection methods
- page
Common Mistakes
- 1 Not testing end-to-end consent enforcement from the CMP through the tag manager to individual tags
- 2 Using the auto-scan feature without verifying that all detected tags are correctly categorised
- 3 Loading the TrustArc script after other consent-dependent tags have already initialised
Compliance Considerations
As a consent management platform, TrustArc is a functional/necessary tool. Must load before consent-dependent tags. Provides both consent collection and broader privacy management capabilities. Ensure consent signals are correctly integrated with your tag management system and that all tag categories are accurately configured.
Related Services
Cookiebot
Med Usercentrics
Consent management platform by Usercentrics. Scans websites for cookies and trackers, presents a consent banner, and blocks non-essential tags until users consent. Popular with small to mid-sized EU organisations.
3 detection signatures
CookieYes
Med CookieYes
Consent management platform (CMP) that provides cookie consent banners, cookie scanning, and consent logging. Generates cookie policies and manages user consent preferences for GDPR, CCPA, and other privacy regulations.
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Didomi
Med Didomi
Consent management platform (CMP) providing GDPR, ePrivacy, and CCPA compliance tools. Offers consent collection, preference management, and TCF v2.2 integration. Headquartered in France with EU data processing.
3 detection signatures
Evidon
Med Evidon
Consent and compliance platform (now part of Crownpeak). Provides cookie consent banners, tag governance, and privacy monitoring. Scans websites for tracking technologies and manages consent across properties.
2 detection signatures
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