Analytics

Amplitude

Analytics

Med · Amplitude

Product analytics and customer data platform. Tracks user behaviour events, builds behavioural cohorts, and provides funnel, retention, and journey analysis. Used by product teams for feature adoption analysis, experimentation, and data governance.

1 detection signature

Azure Application Insights

Analytics

High · Azure Application Insights

Azure Application Insights is a performance monitoring and diagnostics service within Microsoft Azure Monitor that provides real user monitoring (RUM), application performance management (APM), and error tracking for web applications. Its JavaScript SDK collects browser-side telemetry including page load times, dependency call performance, unhandled exceptions, and user session data. Application Insights is widely deployed by enterprise organisations that use the Microsoft Azure cloud platform, particularly in financial services, healthcare, and public sector contexts. While primarily a development and operations tool, its client-side SDK collects data from end-user browsers that may constitute personal data under GDPR, placing it in scope for governance review.

3 detection signatures

Cloudflare Analytics

Analytics

Med · Cloudflare Analytics

Privacy-focused web analytics from Cloudflare that measures page views and visitors without using client-side cookies or collecting personal data. Built into the Cloudflare network infrastructure, providing basic traffic metrics.

2 detection signatures

Contentsquare

Analytics

High · Contentsquare

Contentsquare is a digital experience analytics platform that captures detailed user interaction data including clicks, scrolls, hovers, and session replays to provide insights into how visitors navigate websites and mobile apps. The platform uses zone-based heatmaps, journey analysis, and frustration scoring to identify UX issues and conversion bottlenecks. Following its acquisition of Hotjar in 2021, Contentsquare operates across both enterprise and SMB segments. Contentsquare's deep interaction capture makes it one of the most data-intensive analytics tags commonly deployed on regulated websites, and its ability to record detailed session behaviour requires careful governance to prevent inadvertent capture of sensitive personal data.

1 detection signature

Cooladata

Analytics

High · Cooladata

Cooladata is a behavioural analytics platform (acquired by Medallia in 2019) that provides event-based tracking, data warehousing, and business intelligence capabilities for analysing user journeys across web, mobile, and connected products. It collects detailed event data from client-side JavaScript tags and server-side integrations, storing it in a managed data warehouse for querying and visualisation. Cooladata is primarily deployed by mid-market technology and gaming companies seeking an integrated analytics and data warehouse solution. While less widely known than Google Analytics or Mixpanel, Cooladata's deep event capture and data warehousing approach means it can accumulate substantial volumes of behavioural data that require careful governance oversight.

2 detection signatures

Google Analytics (GA4)

Analytics

High · Google

Google's event-based web and app analytics platform, replacing Universal Analytics since July 2023. Collects page views, scrolls, clicks, and custom events, sending measurement payloads to Google servers for reporting and audience building. Present on over 70% of the top million sites and deeply integrated with Google Ads and BigQuery.

4 detection signatures

Google Signals

Analytics

Med · Google Signals

Google Analytics feature that enables cross-device reporting and remarketing by linking analytics data with signed-in Google user data. Activates audience building and demographic reporting within Google Analytics.

1 detection signature

Heap

Analytics

Med · Heap

Product analytics platform (acquired by Contentsquare in December 2023) that automatically captures all user interactions (clicks, form submissions, page views) without manual event instrumentation. Provides retroactive analysis, session replay, and funnel visualisation.

1 detection signature

Matomo

Analytics

Med · Matomo

Open-source web analytics platform (formerly Piwik). Available as self-hosted or cloud-hosted. Provides page view tracking, event analytics, heatmaps, and session recording. Designed with privacy as a core feature, offering full data ownership when self-hosted.

5 detection signatures

Mixpanel

Analytics

High · Mixpanel

Mixpanel is a product analytics platform that tracks user interactions through an event-based data model, providing funnel analysis, retention reporting, and user segmentation. Its JavaScript SDK collects detailed behavioural events - button clicks, page views, feature usage, and custom events - and associates them with user profiles that can include both anonymous and identified states. Mixpanel is widely deployed by SaaS companies, fintech platforms, and mobile-first businesses for product-led growth analytics. From a governance perspective, Mixpanel's user-centric data model, which ties events to persistent user identifiers and supports enrichment with custom properties, creates a detailed behavioural profile that requires careful data protection management.

1 detection signature

Pendo

Analytics

Med · Pendo

Product analytics and in-app guidance platform. Tracks feature usage, user journeys, and product engagement. Provides in-app guides, tooltips, and surveys. Used by product teams to understand feature adoption and guide users.

1 detection signature

Piano

Analytics

Med · Piano

Digital experience platform providing analytics, personalisation, and subscription management. The Piano Analytics component (formerly AT Internet) provides web analytics with EU data processing. Used by publishers and media organisations.

3 detection signatures

Plausible

Analytics

Med · Plausible

Privacy-focused, lightweight web analytics platform. Open-source and EU-hosted (Germany). Does not use cookies, does not collect personal data, and does not track users across sites. Provides basic traffic metrics without individual visitor identification.

2 detection signatures

PostHog

Analytics

Med · PostHog

Open-source product analytics platform providing event tracking, session replay, feature flags, A/B testing, and surveys. Offers self-hosted and cloud deployment options. Designed for product teams with a developer-focused approach.

2 detection signatures

Quantum Metric

Analytics

Med · Quantum Metric

Digital analytics platform providing session replay, journey analytics, and real-time business impact quantification. Captures user interactions and correlates them with business outcomes. Used by enterprise organisations for conversion optimisation.

1 detection signature

Snowplow

Analytics

Med · Snowplow

Behavioural data platform for creating and collecting first-party data. Open-source event tracker that sends data to your own data warehouse (Redshift, BigQuery, Snowflake, Databricks). Provides full data ownership with no vendor lock-in on the data store.

1 detection signature