Customer Data Platform
Platforms that unify customer data from multiple sources into a single profile, enabling personalised experiences and coordinated marketing across channels.
3 services in this category
Compliance Considerations
CDPs aggregate personal data from many sources, creating comprehensive user profiles. Data minimisation principles and purpose limitation under GDPR require careful configuration.
- Customer Data Platform
mParticle
Med mParticle
Customer data platform (CDP) that collects, unifies, and distributes customer data across marketing, analytics, and data warehousing tools. Provides identity resolution, audience management, and real-time data routing.
2 detection signatures
- Customer Data Platform
Segment
Med Segment
Customer data platform (CDP) owned by Twilio. Collects, transforms, and routes customer events to downstream analytics, marketing, and data warehousing tools. Provides identity resolution and audience management across sources and destinations.
1 detection signature
- Customer Data Platform
Tealium AudienceStream
Med Tealium AudienceStream
Customer data platform (CDP) from Tealium. Collects visitor data, builds unified customer profiles, and provides audience segmentation, real-time decisioning, and integration with downstream marketing and analytics tools.
2 detection signatures
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